Czech outdoor sport magazine for women WILD CAT
WILD CAT magazine is the youngest of all titles published by SLIM media editorial group. The project is aimed entirely at women whose life style is, among others, formed by the interest in open air sports. Women, interested in sports, in the outdoor sense, did not have up to now any specialized platform - so the aim of WILD CAT magazine and its related „wild-cat.cz“ portal is to establish such platform (it covers mainly women who control the majority of household finances). The magazine keeps on sports that are, as far as their philosophy is concerned, very close to other titles of the editorial portfolio, i.e. sports which sportsmen (sportswomen in this case) perform outside the winter season. That is why the magazine is built on current reader platform, which is going to be extended even in the field of all the year round activities.
The magazine has been formed with the stress to women needs and interests and the editorial staff consists entirely of women.
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